Veronica Robles Cultural Center’s (VROCC) mission is to promote Latino arts and cultures as engine for stronger communities and economic growth.


We use the power of arts and culture to teach, inspire and perpetuate family values to help raise loving men and women as well as future leaders with respect to elders and community. We believe in the power of arts for social change and encourage creative entrepreneurship among youth, aspiring and professional artist, as well as community members.









Who we serve:

  • Families, individuals, college students and groups interested on fostering, sharing, and celebrate¬† Latino Cultures and to those that may be looking for opportunities to¬† be exposed to the Spanish language.
  • Organization and corporation looking for high quality and authentic cultural shows that represent the cultures of Latin America with dance, music and food.
  • Schools and organization looking for dance and music classes for their students or members.

Activities we offer:

  • Unique dance, music and enrichment programs for everyone

Values we promote in our programming:

  • Provide a space where cultural traditions are promoted, and respected.
  • Facilitate cross-generational relationships and learning opportunities around arts and culture.
  • Develop programs for cultural integration

Ways we build social capital:

  • Create job opportunities for youth in the traditional arts and culture fields and supports aspiring and professional artists and arts entrepreneurs in the city.
  • Offer networking opportunities around arts and culture
  • Uses the power of arts, culture, technology, and multimedia for social change

Our approach to cultural exchange:

  • As a Latin American cultural center, we seek to both hold space for Latinos to engage in cultural activities and share space with people from other cultural groups who wish to learn about our culture.
  • All are welcome to participate in our programs and celebrate with us at our festive events.
  • Through its cultural programs VROCC helps to elevate the image of the immigrant communities in the city

Organizational growth and change

  • VROCC was incorporated as a 501c3 non-profit in 2016 and formed a Board of Directors in 2017. The Board is working with Veronica to grow the capacity of fiscal and administrative systems beyond what Veronica was able to manage.
  • VROCC is a volunteer based organization, and Veronica Robles has led by example, serving as volunteer in the capacity of Creative Director, Lead Artist, Educator, Event Planner, community outreach and marketing since co-founding the organization in 2013.
  • This is a year of major growth for the organization, and we seek to move away from a volunteer model to one where people are more compensated for their work and can make a longer commitment to the organization.