Veronica Robles is a woman of courage and principles. As a cancer survivor, she lives her life to the fullest, filled with joy, passion, and love. Her work honors the memory of her only daughter Kithizia who passed away as a teenager. Kithzia was a beautiful dancer and loved her culture. Through her parents community work she also learned to love and celebrate the cultures of other countries.

To cope with the immense pain and sadness that haunts her every day, Robles and her husband decided to open Veronica Robles Cultural Center (VROCC) a non profit organization in East Boston to teach the values of love and respect.

Veronica Robles is a Mariachi singer by trade, but has become a cultural icon for Latinos in Boston. She has effectively utilized the power of arts and culture to bring the community together by raising awareness on the importance of diversity and she has empowered youth by employing them and teaching them about their roots and culture.

Robles is Co-founder and Director of the Veronica Robles Cultural Center, a non-profit organization that supports community action and economic growth in East Boston, offering Latin American arts and culture programs while also providing jobs for youth.

“Let’s take advantage of the blessing of having a place where we can pass on our traditions to children and youth around dance, singing, food, and art to show the beauty of Latin American countries, but most importantly let’s promote respect, raise awareness for diversity, spread love, inspire peace and create beautiful and collective memories that will last a lifetime. Life is priceless and material things have no value compared to these.” Veronica Robles

For more information about Veronica’s work check our her official website www,

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