VROCC was founded in 2013 as a non-profit organization, received its 501c3 status in 2016 and formed its board of directors in 2017. Back in 1870 the first library branch in the United States was opened in East Boston, and in 2020 the same building became home to Veronica Robles Cultural Center. VROCC offers a safe place where individuals, families, and college students of all backgrounds interested in fostering, sharing, and celebrating Latino cultures can come together. Through its cultural programming, VROCC helps to elevate the image of immigrant communities in Boston and since 2013 has served over 40,000 people.


At VROCC, we use the power of arts and culture to teach, inspire, and perpetuate values that bring people together. We help to raise bilingual loving men and women, and future leaders that appreciate and embrace diversity.

Mission and Vision


Veronica Robles Cultural Center (VROCC) mission is to promote Latino arts and cultures as an engine for stronger communities and economic growth.

Our Vision

Inspiring and encouraging community action for social change and racial equity by teaching, promoting and celebrating the rich cultures and colors of the Latin American communities in Boston.

Stronger communities are made possible through collaborations with municipalities, state government, and human service providers across our state. Because of our emphasis on arts, music and cultural programming, VROCC is seen as a safe ambassador for immigrants and their families and a touchstone to their heritage.

We achieve economic growth by encouraging creative entrepreneurship among youth; and offer space and resources for professional development to aspiring and consolidated artists, as well as to community members.